Fast Fashion is a business model that focuses on rapid manufacturing and distribution of cheap clothing to capitalize on the lastest fashion trends. The central elements of fast fashion are cheap labor, child labor, cheap retail cost to the consumer, fast production, and synthetic fabrics at the expense of quality and environmental pollution.
Watch this YouTube video on fast fashion manufacturing in Bangladesh. It is an eye-opener to the fast fashion business model, the toll on human health and global environment, and the future of this planet. The only winners in this scenario? The clothing companies (some names will shock you).
Internet search on Fast Fashion Companies – recognize any?
What can you do to stop the damaging effects on our health, our environment, and our planet caused by fast fashion companies?
- Reduce by buying only what you need
- Repair by reviving, repurposing, and reimaginging = fixing the problem
- Reuse by selling, donating, or gifting
- Recycle by promising to keep it out of the landfills
- Buy well-made clothes for sustainability by keeping them longer
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